Electrolux equals $$$!

    A perfect example of gender stereotyping, and social class are evidently apparent in this Electrolux commercial; which features actress Kelly Ripa.  The commercial shows a career women leaving her job; she does a quick clothes change before getting on her way. She is an attractive female with blonde shoulder length, straight hair. She is dressed casually; but wears a feminine satiny top. On her way home she has stopped at the grocery store for food. The viewer sees her racing back from the grocery store to her home carrying two full bags stuffed with items.
    Once inside the house, we can see class is apparent; by the large open spacious kitchen with its beautiful granite countertops and stainless steel appliances. There is a large kitchen window showing the backdrop of the city scape, this view is shown from an upper floor. Obviously, not many people can afford to live on in an apartment with this type of view. Therefore, one would imagine that only people with substantial wealth could afford this type of apartment.  As the female walks around the apartment one can see other sign’s of wealth too. Besides the expensive Electrolux appliances, we see large rooms, nice woodwork, modern decor, and a huge plasma TV.
    We see her preparing a roast effortlessly, melting chocolate dip for the kids, and tossing the dog a toy. And, yet, she still has the time to play host, and entertain a large group of friends. Her hectic day is not over yet as she loads up her dishwasher and cleans her stemware.  Afterwards, she has one last motherly duty to perform; she has to ensure no monsters have hidden under the childs bed.  Consumers see a woman who appears to be claim and happy, even though she must be highly stressed out. This lady appears to run on endless energy; and the viewer is left both exhausted and amazed watching her. Thank goodness for Electrolux appliances!
    Now a day, more often than not, this may be how society views a women, but, this is also how women see themselves as well.  The busy career mother will want these expensive Electrolux appliances, because you are this type of woman, you fit this mold.  This commercial is obviously based on how society views the female gender; the female is the person who takes care of all the household duties.  At no time in the ad do you see a male performing any of the “typical” household chores. Why not? Men can work appliances too.  Clearly, this ad is appealing directly to the superwomen, she is the person who juggles motherhood with career, and in today’s society, this is how women are expected to perform.  This ad can be viewed here:http://www.youtube.com/watch?v=PDBMHz1Dthw