Skyy Ad

Right off the bat you're lured into the ambiance of the Skyy ad by; class, sex, and wealth.  These three elements also draw you into the lone glass of vodka, complete with olive, sitting on the small table  The ad uses sexual identity, and femininity by using a beautifully attractive thin woman. She is dressed seductively in a revealing black cocktail dress and high heels. The woman is standing with one leg slightly bent, her arm outstretched, her fingers gently touch the top of the chair, she holds a drink in her opposite hand. Her head is tilted slightly downward, her eyes are innocently, yet, teasingly fixed on the person sitting in the ultra sleek egg chair.  The person seated in the chair appears to be a male. The viewer is only able to see part of his arm, and manly looking hand, which is holding a glass of vodka. He too is dressed in black. The viewer of the ad is left with the feeling that these two individuals are likely going to be having a good time together later on!

The color black is one of the colors at play in this ad.  Black is a timeless, mysterious, powerful and sensuous color, all the notions this ad is trying to portray. The apartment is noticeably elegant, and sophisticated with it's shiny black floors and tall glass windows. The black floors are illuminated by the backdrop of city lights, and nearly match the bottle of Skyy vodka in color. There is no doubt that the viewer can see that social class is at play here as well. From this apartment the city view is amazing, the kind of view that only a person with a fair amount of wealth could afford. However, the color white is used to highlight the little round white table. This white table draws attention to both the lone bottle of Skyy and glass of vodka. The The consumer is also drawn to the ultra modern white egg chair, here the mysterious man in black sits, who is he? One thing is certain, he's the lucky guy with the attractive lady in his apartment.  Obviously the ad is implying that if you purchase this vodka you too can have all that goes with it. What goes with it are; the attractive women, the sex, and an apartment overlooking a city. Skyy vodka is for people that want a certain type of lifestyle, a classy, elegant, and refined lifestyle, which is what their vodka is all about.