Subaru Forester Ad

The details of this Subaru Forester ad begin by showing an attractive family hurriedly leaving their house. Their ultra modern large house has a winding driveway swirling with fall leaves. It's apparent the size of the house makes a statement about this family's class; they're well-to-do.  The gender of the family, consists of the socially accepted norm, a family of four: female mother, male father, son and daughter. The ad's slogan is "All 4 The Driver".  All of the family members are dressed causally.  The father appears masculine in blue jeans, polo shirt and sneakers. The mother is dressed feminine, her clothes are light colored and flowing, like her blondish colored long hair. The children are dressed neatly as well, the boy wears capri-style pants and sandals, the girl wears shorts and pink colored top. Clearly the family looks to be anticipating a fun drive in their Subaru Forester; they hop eagerly into their neutral colored silver car.  The ad mentions DNA, this not only implies to the attractiveness represented by the family, but to the car's performance too. 

The ad further mentions the words "best", "beautiful drive", and "explore your world" as the car enters a national park. To show ride comfort, the ad uses two white parakeets flying freely and gracefully toward the entrance to the park.  To appeal to a mans need for speed, the driver panel with speedometer is shown. Safety is mentioned by the 5-star rating, symmetrical all-wheel-drive, and performance by the mentioning of the dependable "boxer" engine. To reinforce the ruggedness a man desires from a car, the car is shown traveling through dust and dirt. The dirt is washed away by the rain drops, making the car shiny again, and uncovering the word "Forester". Yet, the car is also shown traveling along the highway coastline and through the lush green countryside, this obviously appeals to a woman. Upon arriving at their destination the family is greeted by waving friends, the car is parked near an in-ground swimming pool, and overlooking a beautiful landscape.

All these details is this ad are used to allure both the male and female consumer. The ad attempts to make the statement that the Subaru Forester is the perfect family adventure car. The car has a lot of safety features, and it's fun to drive. The ad further denotes that if you own this car it implies you have money, whether you do or not, by using the large house and in-ground pool. This ad can be viewed here:

http://www.youtube.com/watch?v=xhWKVKmV1zU